Project dossier

How to build a SaaS Startup (as a founder that exited for $6 million after 4 years)

Understanding Your Target Market: The big thing to understand is that building a business and building a software are completely different exercises. Building a business has absolutely nothing to do with coding, AI, software development or technical ability. The software is simply your vehicle to deliver value. Here's a general guide to understand your target market based on what we did at our company: A pool of potential customers can be grouped into 3 categories. a) Those already using the com